A global picture of amateur football, made readable.

A worldwide analysis of amateur football, with data from every region. The task: turn a large amount of numbers into a report that federations actually read and use.

A simple model carries the whole report: players, initiatives, organisers and support. Each part gets its own chapter, colour and set of graphics.
Key numbers first, detail second. Large figures catch the eye, and the infographics show how the parts relate.

Every chapter opens with a bold number and a photo of players in action, so the reader always knows where they are.

The same visual language continues in the Global Football Development brochure, the programme offering for member associations.

The same system, translated into PowerPoint templates for seven FIFA divisions, each with its own colour: 243 template pages in total.

Title, content, comparison and closing slides that FIFA staff can use every day.

One visual system for a global report and the brochure that builds on it.